About WhyBrilliant

We are building Nova, the voice-first AI recruiting agent designed to replace the broken job search experience for European tech talent. As our Founding Growth & Marketing Lead, you will own the entire candidate-side acquisition and retention engine, turning a breakthrough AI product into a viral, self-sustaining marketplace.

Why this matters

Following our successful public beta launch, we are scaling our senior, tight-knit team of 8 to capture the European market, making this our first dedicated growth hire. Without you, Nova remains a brilliant piece of technology; with you, we turn candidate acquisition into a high-velocity, data-driven engine that feeds invaluable insights directly back to our product. You are the critical link between our breakthrough AI agent and the DACH tech talent market.

What you'll own

The entire candidate-side growth engine, from initial acquisition and viral referral loops to long-term user retention.

• Build and scale omnichannel marketing campaigns across performance, organic, offline, and community channels.
• Design and optimize user onboarding funnels and viral retention loops that keep candidates active and engaged.
• Establish and track data-forward cohort metrics and web analytics to measure every step of the candidate journey.
• Craft high-converting copy and sharp GTM positioning that resonates deeply with the DACH tech talent ecosystem.
• Translate growth data and user feedback directly into product decisions in close collaboration with the founders.

Your first 90 days

• Month 1: Deep dive into Nova’s user data, audit our beta launch performance, and interview our earliest candidate cohorts to map out the growth bottlenecks.
• Month 2-3: Ship your first set of high-tempo acquisition experiments across organic and paid channels, while building our core cohort-tracking infrastructure.
• By end of Q1: Establish a repeatable, data-proven candidate acquisition playbook that visibly lowers acquisition costs while driving active user retention loops.

Who you are

• Proven growth leader with hands-on 0-to-1 startup execution experience.
• Deeply analytical with a strong grasp of cohort tracking and web analytics.
• Background in strategy consulting, growth advisory, or high-scale marketplaces.
• Exceptional copywriter with strong GTM positioning instincts for tech audiences.
• Embedded in the DACH tech talent network with fluent English (German is a plus).
• Thrives switching rapidly between high-level strategy and tactical, hands-on execution.

What you get

• Competitive base salary of EUR 80,000 – 150,000 (depending on seniority) plus founding-team equity.
• Massive strategic ownership as the first dedicated marketing hire in a team of 8.
• A "120% commitment, 100% flexibility" work culture that values high-velocity sprints and personal autonomy.
• Work in-person/hybrid in Berlin, the heart of the European tech scene.
• Opportunity to shape the future of AI-powered, voice-first recruiting technology.

This isn't for you if

• You prefer managing agencies or large teams rather than writing copy and setting up analytics yourself.
• You need structured, slow-moving corporate processes to feel secure in your daily workflow.
• You aren't comfortable with rapid iterations, immediate feedback loops, and integrating AI into your daily stack.

If you are ready to build the future of tech recruiting and scale a product that candidates actually love using, let's talk. Apply today and let’s discuss how we can build WhyBrilliant together.

How it works — applying via WhyBrilliant

1. Click Apply — you'll land on a short WhyBrilliant page for this role
2. Create an account (takes 30 seconds) and optionally upload your CV
3. Nova, our AI recruiter, will have a quick conversation with you — about your background, what you're looking for, and why this role interests you
4. If there's a strong match, we'll make the introduction and share next steps. If not, Nova will suggest strong alternatives and keep matching you to relevant roles.

You always win.

Our jobs are 100% real

This is a real, open role on the WhyBrilliant founding team. Sometimes we anonymize client job ads — but not this one. Give Nova a spin. You could land this role or another in our network, and most people find her genuinely useful for their job search. She's always free.